Blogging has given me a new set of skills.
Now that I’m applying for an industrial placement, I’m wondering how this will benefit me in a working environment.
Five years ago, student author Hayley Russell started a personal blog. During this time, she’s learnt a lot about writing for the internet. So, here are 5 transferable skills that you too can perfect from managing a personal blog, or contributing to a blog like KirsopLabs.
As students, we do a lot of writing. But writing for the web is a little different – the style is much more casual and snappy. With so many articles on the internet already, it’s harder to get your work to stand out. Blogging shows you can adapt to ever-changing topics quickly, which is a very attractive skill.
Time (management) is everything
Regular and consistent blogging shows that you can organise yourself and manage your time well. You’ll spend a fair bit of time writing, but it can be a good way of taking a break from your studies and be productive at the same time. If you’re looking to develop an online presence, your posts are a portfolio of all the work that you’ve produced alongside your degree classes.
Social media skills
It’s almost a requirement that companies use social media for promotion these days, and it’s a positive if you’re able to demonstrate familiarity with this. Being able to say ‘I was able to use Twitter to increase my readership to x daily viewers’ sounds more professional than ‘Well, I know how to use social media accounts.’
As a science student, sometimes it feels like my creativity can be limited. But over the past 5 years, writing a blog has kept my imagination active, (1000 posts, photographed and organised by me) and I think it shows an ability to think innovatively – something that employers are keen on.
Networking, self-promotion, and SEO
Here’s something that a lot of people don’t realise about blogging – it’s not just writing! I’ve learnt the most powerful ways to promote my work using social media and how to write articles using search engine optimisation (SEO) techniques to drive traffic to my site. I’ve also learnt how to edit and proofread my work – this bit is going to help when it comes to writing literature reviews and other tough assignments later.
Learning how to ‘sell’ my work has improved my ability to network and also how to talk about myself. That may sound a bit simple, but I’m pretty sure that being clear and confident when talking about my skills and interests is going to be helpful for future interviews. I guess I’ll find out soon enough.